PERBANDINGAN DIPLOMASI INDONESIA DAN MALAYSIA DALAM MEMBANGUN BRAND WISATA KULINER RENDANG

Abstract

Rendang culinary is one of the world's most delicious foods, so it was named the first dish in the list of Word's 50 Most Delicious Food (50 most delicious dishes in the world) held by CNN International in 2011. This opportunity can be used as an opportunity to make rendang culinary a brand image. . Through the concept of Public Diplomacy which uses Soft Diplomacy, it can be a concept that will analyze the research topic entitled "Comparison of Indonesian and Malaysian Diplomacy in Building a Brand Image Through Rendang Culinary Tourism". This research will formulate the formulation of the problem, namely the Comparison of Indonesian and Malaysian Diplomacy in Building Brand Image Through Rendang Culinary Tourism. The diplomacy carried out by Indonesia in developing rendang culinary abroad is by holding culinary festivals in various countries, serving Indonesian specialties to guests visiting Indonesia, while Malaysia carries out diplomacy by making Malaysia a Muslim Friendly country and running the May-lasia program. namely a massive event typical of Malaysian cuisine.