EFEKTIVITAS PENERAPAN INTERNET MARKETING 4.0 TERHADAP PEMESANAN TIKET TRAVEL PEKANBARU DURI DUMAI
This research was conducted at PT. Jasa Mulya Trans Gemilang, a company engaged in transportation services by routes of Pekanbaru-Duri-Dumai. PT. Jasa Mulya Trans Gemilang has two websites that are quite good on the search engines of Google: Bing and Yahoo. It also carries out Advertising Promotions through Social Media and Google Ads which have been running for a long time and until the time this research was conducted, there was no measurement of how well the effectiveness of Internet Marketing that has been running at PT. Jasa Mulya Trans Gemilang. Measuring the Effectiveness of an Internet Marketing Program is indispensable for consideration and promotional strategies that can be carried out for the future by the company. One of the ways to measure the effectiveness of Internet Marketing Utilization was the EPIC Model. In the EPIC Model, there were four variables which were investigated to measure effectiveness, namely Empathy, Persuasion, Impact and Communication. Respondents in this study were the people of Pekanbaru and its surroundings who ordered travel tickets with destination of Duri and Dumai Cities. After conducting this research, it was obtained that the effectiveness levels of Internet Marketing Application of travel ticket reservations for Pekanbaru-Duri-Dumai which was measured in four EPIC dimensions were as follows: the value of Emphaty was 4.09, the Persuasion was 4.11, the Impact was 3.88, and the Communication was 3.99. From the four EPIC dimensions, the average result of the EPIC Model or EPICrate was 4.02 that could be interpreted on an effective scale. This means that in this research, the implementation of Internet Marketing at PT. Jasa Mulya Trans Gemilang through the internet consisting of Website, Social Media and Google Ads was effective.
A. Savitri, Revolusi Industri 4.0 : Mengubah Tantangan Menjadi Peluang di Era Disrupsi 4.0. Yogyakarta: Genesis, 2019.
R. K. Muljono, Digital Marketing Concept. 2018.
S. Asiah, “Efektivitas Kinerja Guru,” Ef. KInerja Guru, vol. 4, no. 2, pp. 1–11, 2016.
Alisman, “Analisis Efektivitas Dan Efisiensi Manajemen,” J. Ekon. dan Kebijak. Publik Indones., 2014.
B. Musty, “Membangun Branding Melalui Pengembangan Internet Marketing Dalam Sektor Pendidikan,” vol. 1, no. 2, pp. 1–6, 2012.
K. Catur Bagus Wicaksono, “Mengukur Efektivitas Social Media Bagi Perusahaan,” Binus Bus. Rev., 2013.
P. Azaria, “Pengaruh Internet Marketing Terhadap Pembentukan Word Of Mouth Dan Efektivitas Iklan Dalam Meningkatkan Brand Awareness (Studi pada Follower Akun Twitter Pocari Sweat di Jejaring Sosial Twitter),” J. Adm. Bisnis S1 Univ. Brawijaya, vol. 13, no. 1, p. 83875, 2014.
A. M. Afrilia, “Digital Marketing Sebagai Strategi Komunikasi Pemasaran ‘Waroenk Ora Umum’ Dalam Meningkatkan Jumlah Konsumen,” J. Ris. Komun., 2018.
A. D. Mukhoyaroh and R. Susilawati, “Marketing 4.0 Untuk Usaha Mikro Tas Tali Kur Desa Mojongapit Kecamatan Jombang Kabupaten Jombang Jawa Timur,” J. Terap. Abdimas, 2019.
P. Kotler, H. Kartajaya, and D. H. Hooi, “Marketing 4.0: Moving From Traditional To Digital,” in Asian Competitors, 2019.
B. Riyantoro, “Efektivitas Iklan Melalui Jejaring Sosial Sebagai,” Proceeding PESAT (Psikologi, Ekon. Sastra, Arsit. Tek. Sipil), 2013.
D. R. Indah and Z. Maulida, “Analisis Efektivitas Iklan Media Televisi Mengunakan EPIC Model (Studi Kasus Produk A Mild di Kota Langsa),” J. Penelit. Ekon. Akunt., vol. 1, no. 2, pp. 137–149, 2017.
A. T. Wijaya, H. Amani, and W. Tripiawan, “Analysis effectiveness of social media ad as promotional media ( study case : instagram taya . Id ) Abstrak Kata Kunci : Efektivitas Iklan dan EPIC Model A,” vol. 5, no. 1, pp. 1123–1130, 2018.
D. C. Durianto and Liana, Inovasi pasar dengan iklan yang efektif. Jakarta: Gramedia, 2003.
Copyright (c) 2021 RABIT:Jurnal Teknologi dan Sistem Informasi Univrab
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
1. Copyright of all journal manuscripts is held by the RABIT: Jurnal Teknologi dan Sistem Informasi Univrab
2. Formal legal provisions to access digital articles of electronic journal are subject to the provision of the Creative Commons Attribution-ShareAlike license (CC BY-NC-SA), which means that RABIT: Jurnal Teknologi dan Sistem Informasi Univrab is rightful to keep, transfer media/format, manage in the form of databases, maintain, and publish articles.
3. Published manuscripts both printed and electronic are open access for educational, research, and library purposes. Additionally, the editorial board is not responsible for any violations of copyright law.
licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.