SOSIALISASI STRATEGI PENGEMBANGAN PEMASARAN DIGITAL KELOMPOK PEREMPUAN PEDULI LINGKUNGAN SUMBER JAYA DAN SEJAHTERA DI KABUPATEN REJANG LEBONG BENGKULU

Abstrak

The Women’s Environmental Care Group (Kelompok Perempuan Peduli Lingkungan, KPPL) Sumber Jaya and Sejahtera have developed a variety of forest-based processed products, such as Jackfruit Dodol, Jackfruit Sticks, Jackfruit Floss, Avocado Jam Tarts, Torch Ginger Syrup, Fern Crackers, Fern Sticks, and Torch Ginger Crackers. However, despite this product diversity, it has yet to provide significant economic value for the entrepreneurs due to limited market reach and narrow sales opportunities. Therefore.This community service aims to educate members of the Sumber Jaya and Sejahtera environmental care women's groups in Rejang Lebong Regency, Bengkulu Province about digital-based product marketing to increase group sales and income. The community service method is carried out by observation to determine needs, compiling socialization materials, implementing socialization, and evaluation by providing pretests and posttests. The results of the activity are that this community service activity can increase participants' knowledge regarding digital marketing strategies starting from the definition of digital marketing, digital marketing platforms, the benefits of social media in marketing strategies, digital marketing goals, advantages of digital marketing, features that help increase sales on Shopee, the term flash sale on Shopee, product marketing strategies via Shopee, but for product marketing strategies via Shopee, understanding needs to be improved so that it is more optimal. This community service opens the horizons of the community, especially the Environmental Care Women's Group, further expands market reach, increases competitiveness, and obtains more optimal income from the products they process.